If you’re wanting to get more leads and sales in your business, should you spend more on Facebook ads or Google Ads? The answer depends on the nature of your business, your product or service, and your target market. I like to use a useful traditional advertising analogy to explain the difference between Google Ads…
DetailsDid you know that 97% of people search online to find a local business? Did you know that 88% of those consumers either call or visit a store after making a local business search online? 92% of prospects only select businesses that are on the first page of search results. 67.70% select the first…
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It’s important to keep your Google My Business listing up to date, especially during the Covid-19 lockdown. This is because anyone who searches for your business name is likely to see your Google My Business information, including your open hours, before they visit your website. Here are the simple steps to take to update your…
DetailsEconomists predict the coronavirus pandemic will be more damaging to our economy than the GFC. Its financial impact has certainly been a lot more sudden. Here are three marketing tips for surviving the pandemic. If using humour in your marketing, be very careful! Many brands have a “brand voice” that is serious, advisory, or…
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Just like cars, you can tell an old website when you see one. But when it comes to upgrading your site, there’s a common mistake that can severely hurt your business. A couple of years ago we had to resuscitate a company’s website rankings after their previous web design company launched an upgrade to their website…
DetailsSince Apple launched the AppStore in 2008, smartphones and apps have literally changed the way we interact with the world. So, should your business get its own app? From reading the news to paying bills, from connecting with friends and family to ordering our takeaways, from watching TV shows to learning the road rules –…
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If one campaign has a 15x return compared with another campaign, which one do you keep? Hint: It’s a trick question. Recently, one of the NZ-wide Facebook campaigns we run for an ecommerce client achieved a very pleasing return on investment. The overall results clocked in at 1072% Return On Ad Spend. That means that…
DetailsHave you noticed how fast ecommerce has been growing in recent years? It’s not showing any signs of slowing down. After months of work, we recently enjoyed going live on a large ecommerce project for Hamilton-based Mobility Centre. On top of all of the normal details that need to be done just right when building…
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It’s interesting that sometimes bad maths sounds completely logical, even to highly experienced senior managers. Some time ago I met with a General Manager of a small division within a larger company. His division had a strong focus on sales but very little investment in marketing. They had a solid client base and very high…
DetailsI moved house recently. In the process I experienced a beautiful double whammy of online ads from a single company. The process was simple, yet none of their competitors were doing it. As part of moving house, we wanted to have the carpets professionally cleaned before the new owners moved in. To find a carpet…
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