On 30th November 2022 a new tool was launched to the world, called ChatGPT. Within five days it had more than 1 million users, breaking all records for user growth. By mid-January it had an estimated 96 million users. So, what is ChatGPT? ChatGPT is a state-of-the-art chatbot tool that can provide intelligent, human-like responses…
DetailsIn 2022 Google made several algorithm changes with how it ranks websites in search results. Their latest big adjustment, called “The Helpful Content Update”, sends a clear signal for what will affect rankings in 2023 and beyond. Having your website rank highly in Google can have a significant impact on your business. However, what is…
Details
The end goal of Search Engine Optimisation (SEO) is profitable leads without paying for Ads. When Google trusts your site and ranks it at the top of search engine results pages (SERPs), you will get more clicks and those clicks should result in leads. But the SEO landscape is always changing. What worked only one…
DetailsSocial media is a fickle business. It seems that, just as one platform pulls ahead of the pack, another up-and-comer comes along to replace it. And, given the meteoric rise of video-centric platforms like TikTok, you might be wondering if investing in more established platforms like Instagram is really worth your time. The answer is…yes.…
Details
When your company website is working well, it should be generating leads for your business, even while you sleep! However, many websites make simple mistakes that can hurt conversions, causing lower enquiries and sales. Here are five common mistakes that cause lower website conversion rates. 1. Not having easy and clear calls to action Your…
DetailsGoogle Ads are powerful. They can put your business right in front of your perfect target market just when they’re searching for your products or services. But they can be complex too. Here are common questions I get asked about Google Ads. 1. How do Google Ads work? Google Ads are extremely powerful because of…
Details
“Programmatic Advertising” has been touted as the “next big thing” for a few years, but Google’s new Performance Max campaigns are delivering programmatic results never seen before. If you’re not familiar with the term “programmatic advertising” it refers to using automated technology for buying digital ad placements online. That may sound a little confusing, so…
DetailsEvery business needs a website, and every website needs a domain name. But often businesses make mistakes when selecting their domain name. Here are six domain name mistakes that you should avoid. Using a .com when targeting the NZ market If you are a local business, with a local or nationwide target market, you should…
Details
“Up and to the right” – that’s what every business owner and marketing manager wants to see when looking at graphs showing their business performance. I lead a team of digital marketers who love helping clients grow their businesses, and “up and to the right” is what we want to see too. But what if…
DetailsLet’s say you have an amazing product and have built up a passionate audience of followers who love what you offer. You’re selling thousands of dollars of product online each month. Life is good, so you might as well just keep doing the same thing, right? Well, what if some small tweaks could add thousands…
Details