I moved house recently. In the process I experienced a beautiful double whammy of online ads from a single company. The process was simple, yet none of their competitors were doing it. As part of moving house, we wanted to have the carpets professionally cleaned before the new owners moved in. To find a carpet…
DetailsWhen we received the Yellow Pages book delivered to our offices last year, it didn’t even get taken out of its plastic wrap. Most people that I ask binned it immediately, but in our office we put it on the bookshelf – but not so we can use it! Instead the Yellow Pages books are…
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A friend of mine, who is the internal accountant at a charitable organisation, recently almost feel for a scam email. It looked to be from the CEO and had an invoice that needed paying. Thankfully he noticed that the way the email was signed off was different than normal. He went and checked with the…
DetailsAre you wondering why your website is not generating as many leads as you expected despite having a website that LOOKS great? While the design, look and feel of a website are extremely important, they’re not the sole factors that are going to get you more business. Some beautiful looking websites are terrible at converting…
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Recently, Google announced Google AdWords is becoming Google Ads. Like that green dot, I felt my heart sink a bit when I read the news. I don’t know why. I know that the name AdWords makes no sense anymore. You think Google search is seriously big? Sure, it is, at 5 billion searches per day!…
DetailsHere’s a harsh truth: Potential customers who visit your website will most likely have forgotten about your business just 20 minutes later!
They might be searching for your products or services…
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Late in May inboxes all over the world were filled with a flurry of “privacy policy update” and “confirm your subscription” emails. All of this was thanks to the new GDPR legislation rolled out in the EU. GDPR stands for “General Data Protection Regulation” and is legislation introduced in the EU which came into force…
DetailsAccording to Google, 20% of searches on its mobile app and on Android devices are voice searches. The expanded use of smartphones and the arrival of digital personal assistants like Siri and Cortana has led to this growth…
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We recently worked with an electrician and doubled their leads with just one change to their online advertising. They had a brand-new website which looked beautiful and had strong calls to action…
DetailsIn January, Mark Zuckerberg announced that major changes are coming to the Facebook News Feed. He specifically mentioned that users will see less posts from businesses, brands and media..
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