An Interview with Josh Moore, head marketing fanatic at digital marketing agency, Duoplus Andrew: So Josh, what are the benefits of SEO, and getting ranked higher in Google Organic Search? Josh: If you get your business to rank higher in Google for the keywords your target market is searching for, then your business is going…
DetailsWhat’s the difference between Google Ads and SEO? Is one better than the other? Should we use both? Whenever I present digital marketing seminars to business owners and marketing managers, I get a series of questions about Google Ads and SEO, like the ones above. I am also often asked, do people really click on…
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With the release of iOS 14 for iPhones, Apple is cranking up its war on personalised advertising. The result is likely to hurt your business, along with millions of businesses around the world. Apple’s recently released iOS 14 requires that any app that wants to track users’ activity when clicking on links, gets explicit permission…
DetailsWith the holidays coming up, it’s important to update your Google My Business listing to reflect your close down dates. Google My Business has become a holy grail for customers to check contact details, location, opening hours and other important information about a local business before contacting the business or driving to a store, which…
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Generating enquiries from potential customers is what drives marketing managers. But do you really know what the enquiry experience is like? A marketing manager’s job is to generate marketing that drives leads and sales for the business. We sweat over the wording in ads, images used, ad placements, brand messaging, websites, search engine rankings, where…
DetailsThe journey people take when researching and buying products online is growing increasingly complex. New research from Google sheds light on what businesses can do to reach these customers. A few months ago, I bought a new tripod online for my DSLR camera. It’s likely you can relate to the journey I went on to…
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If people are searching for your products or services online, running Google Ads campaigns is a no-brainer. But there’s a little-known secret to getting better measurement of Google Ads results that few businesses are using. Google processes approximately 75,000 search queries every second! That equates to 6.5 billion searches every day, or 2.5 trillion searches each year. As you’ll already know, nearly every time one of…
DetailsWhen people search online for your products or services, you want your website to be found easily. But what does it take to rank #1 in Google? I’ve lost count of the number of times a business owner or general manager has asked for my advice regarding, “How do we get our website higher in…
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If you’re wanting to get more leads and sales in your business, should you spend more on Facebook ads or Google Ads? The answer depends on the nature of your business, your product or service, and your target market. I like to use a useful traditional advertising analogy to explain the difference between Google Ads…
DetailsDid you know that 97% of people search online to find a local business? Did you know that 88% of those consumers either call or visit a store after making a local business search online? 92% of prospects only select businesses that are on the first page of search results. 67.70% select the first…
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