“Programmatic Advertising” has been touted as the “next big thing” for a few years, but Google’s new Performance Max campaigns are delivering programmatic results never seen before. If you’re not familiar with the term “programmatic advertising” it refers to using automated technology for buying digital ad placements online. That may sound a little confusing, so…
DetailsEvery business needs a website, and every website needs a domain name. But often businesses make mistakes when selecting their domain name. Here are six domain name mistakes that you should avoid. Using a .com when targeting the NZ market If you are a local business, with a local or nationwide target market, you should…
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“Up and to the right” – that’s what every business owner and marketing manager wants to see when looking at graphs showing their business performance. I lead a team of digital marketers who love helping clients grow their businesses, and “up and to the right” is what we want to see too. But what if…
DetailsLet’s say you have an amazing product and have built up a passionate audience of followers who love what you offer. You’re selling thousands of dollars of product online each month. Life is good, so you might as well just keep doing the same thing, right? Well, what if some small tweaks could add thousands…
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Some people think that blogging is the best way to improve your rank in Google search results. And they are right – to a point. The fact is, you can waste hours writing blogs and never see any improvement. Or sometimes, it can work great! So, what works and what doesn’t?
DetailsThe demand for online video content is exploding around the world. Most marketing departments need to be increasing their plans for video marketing, or risk missing out on business. The statistics are in, and online video is booming! The Wyzowl report, The State of Video Marketing 2021, explored people’s video watching behaviour across YouTube, Facebook,…
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The world of retail has changed. Retail was once confined to a physical store, but now Hamilton-based retailers sell to customers all around New Zealand, and even the world, through the power of ecommerce. Fifteen years ago, way back in 2006, I was privileged to be in a small group a young entrepreneurs who were taken on a personalised tour of Torpedo7’s warehouse in Melville, by Co-founder Guy Howard-Willis. He told us how Torpedo7 had begun from his son and Co-Founder Luke’s…
DetailsWe all know that 2020 was a strange year and it did strange things to Kiwi buying patterns – or did it? Well, yes and no. Yes there was a 25% increase in ecommerce, and yes, more people purchased online than ever before. But no, in many ways this was an increase waiting to happen. NZ…
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An Interview with Josh Moore, head marketing fanatic at digital marketing agency, Duoplus Andrew: So Josh, what are the benefits of SEO, and getting ranked higher in Google Organic Search? Josh: If you get your business to rank higher in Google for the keywords your target market is searching for, then your business is going…
DetailsWhat’s the difference between Google Ads and SEO? Is one better than the other? Should we use both? Whenever I present digital marketing seminars to business owners and marketing managers, I get a series of questions about Google Ads and SEO, like the ones above. I am also often asked, do people really click on…
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