Let’s say you have an amazing product and have built up a passionate audience of followers who love what you offer. You’re selling thousands of dollars of product online each month. Life is good, so you might as well just keep doing the same thing, right? Well, what if some small tweaks could add thousands…
DetailsSome people think that blogging is the best way to improve your rank in Google search results. And they are right – to a point. The fact is, you can waste hours writing blogs and never see any improvement. Or sometimes, it can work great! So, what works and what doesn’t?
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The demand for online video content is exploding around the world. Most marketing departments need to be increasing their plans for video marketing, or risk missing out on business. The statistics are in, and online video is booming! The Wyzowl report, The State of Video Marketing 2021, explored people’s video watching behaviour across YouTube, Facebook,…
DetailsThe world of retail has changed. Retail was once confined to a physical store, but now Hamilton-based retailers sell to customers all around New Zealand, and even the world, through the power of ecommerce. Fifteen years ago, way back in 2006, I was privileged to be in a small group a young entrepreneurs who were taken on a personalised tour of Torpedo7’s warehouse in Melville, by Co-founder Guy Howard-Willis. He told us how Torpedo7 had begun from his son and Co-Founder Luke’s…
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We all know that 2020 was a strange year and it did strange things to Kiwi buying patterns – or did it? Well, yes and no. Yes there was a 25% increase in ecommerce, and yes, more people purchased online than ever before. But no, in many ways this was an increase waiting to happen. NZ…
DetailsAn Interview with Josh Moore, head marketing fanatic at digital marketing agency, Duoplus Andrew: So Josh, what are the benefits of SEO, and getting ranked higher in Google Organic Search? Josh: If you get your business to rank higher in Google for the keywords your target market is searching for, then your business is going…
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What’s the difference between Google Ads and SEO? Is one better than the other? Should we use both? Whenever I present digital marketing seminars to business owners and marketing managers, I get a series of questions about Google Ads and SEO, like the ones above. I am also often asked, do people really click on…
DetailsWith the release of iOS 14 for iPhones, Apple is cranking up its war on personalised advertising. The result is likely to hurt your business, along with millions of businesses around the world. Apple’s recently released iOS 14 requires that any app that wants to track users’ activity when clicking on links, gets explicit permission…
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With the holidays coming up, it’s important to update your Google My Business listing to reflect your close down dates. Google My Business has become a holy grail for customers to check contact details, location, opening hours and other important information about a local business before contacting the business or driving to a store, which…
DetailsGenerating enquiries from potential customers is what drives marketing managers. But do you really know what the enquiry experience is like? A marketing manager’s job is to generate marketing that drives leads and sales for the business. We sweat over the wording in ads, images used, ad placements, brand messaging, websites, search engine rankings, where…
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