A General Manager’s Bad Marketing Maths

It’s interesting that sometimes bad maths sounds completely logical, even to highly experienced senior managers. Some time ago I met with a General Manager of a small division within a larger company. His division had a strong focus on sales but very little investment in marketing. They had a solid client base and very high…

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The Double Whammy Secret to More Leads

I moved house recently.  In the process I experienced a beautiful double whammy of online ads from a single company.  The process was simple, yet none of their competitors were doing it. As part of moving house, we wanted to have the carpets professionally cleaned before the new owners moved in. To find a carpet…

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Google Ads mistakes can waste money

One Google Ads Mistake That Can Waste Thousands of Dollars

When we received the Yellow Pages book delivered to our offices last year, it didn’t even get taken out of its plastic wrap. Most people that I ask binned it immediately, but in our office we put it on the bookshelf – but not so we can use it!  Instead the Yellow Pages books are…

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A Simple Website Mistake That Can Get You Scammed

A friend of mine, who is the internal accountant at a charitable organisation, recently almost feel for a scam email. It looked to be from the CEO and had an invoice that needed paying. Thankfully he noticed that the way the email was signed off was different than normal. He went and checked with the…

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Spam emails
Online Marketing

8 Ways to Turn Your Website Visits into Conversions

Are you wondering why your website is not generating as many leads as you expected despite having a website that LOOKS great? While the design, look and feel of a website are extremely important, they’re not the sole factors that are going to get you more business. Some beautiful looking websites are terrible at converting…

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Goodbye AdWords, Hello Google Ads

Recently, Google announced Google AdWords is becoming Google Ads. Like that green dot, I felt my heart sink a bit when I read the news. I don’t know why. I know that the name AdWords makes no sense anymore. You think Google search is seriously big? Sure, it is, at 5 billion searches per day!…

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This Stops People Forgetting Your Business

Here’s a harsh truth:  Potential customers who visit your website will most likely have forgotten about your business just 20 minutes later!

They might be searching for your products or services…

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Which NZ businesses need to comply with GDPR?

Late in May inboxes all over the world were filled with a flurry of “privacy policy update” and “confirm your subscription” emails. All of this was thanks to the new GDPR legislation rolled out in the EU. GDPR stands for “General Data Protection Regulation” and is legislation introduced in the EU which came into force…

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GDPR compliance

Voice search a major shakeup for SEO

According to Google, 20% of searches on its mobile app and on Android devices are voice searches. The expanded use of smartphones and the arrival of digital personal assistants like Siri and Cortana has led to this growth…

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