How to Update Your Google My Business Listing for Christmas Close Down

With the holidays coming up, it’s important to update your Google My Business listing to reflect your close down dates. Google My Business has become a holy grail for customers to check contact details, location, opening hours and other important information about a local business before contacting the business or driving to a store, which…

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How to Break a Marketing Manager’s Heart

Generating enquiries from potential customers is what drives marketing managers. But do you really know what the enquiry experience is like? A marketing manager’s job is to generate marketing that drives leads and sales for the business. We sweat over the wording in ads, images used, ad placements, brand messaging, websites, search engine rankings, where…

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Online Shopping Journey

The Messy Middle of Online Buyer Journeys

The journey people take when researching and buying products online is growing increasingly complex. New research from Google sheds light on what businesses can do to reach these customers. A few months ago, I bought a new tripod online for my DSLR camera. It’s likely you can relate to the journey I went on to…

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The Secret Weapon for Measuring Google Ads Results

If people are searching for your products or services online, running Google Ads campaigns is a no-brainer. But there’s a little-known secret to getting better measurement of Google Ads results that few businesses are using.  Google processes approximately 75,000 search queries every second! That equates to 6.5 billion searches every day, or 2.5 trillion searches each year.   As you’ll already know, nearly every time one of…

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How to Rank #1 on Google

When people search online for your products or services, you want your website to be found easily.  But what does it take to rank #1 in Google? I’ve lost count of the number of times a business owner or general manager has asked for my advice regarding, “How do we get our website higher in…

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Facebook Ads or Google Ads – Which One is Best?

If you’re wanting to get more leads and sales in your business, should you spend more on Facebook ads or Google Ads? The answer depends on the nature of your business, your product or service, and your target market. I like to use a useful traditional advertising analogy to explain the difference between Google Ads…

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Google my business listing

Local SEO Tips To Dominate Google Search Results

Did you know that 97% of people search online to find a local business? Did you know that 88% of those consumers either call or visit a store after making a local business search online?   92% of prospects only select businesses that are on the first page of search results. 67.70% select the first…

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How to Update Your Google My Business Listing During the Covid-19 Lockdown

It’s important to keep your Google My Business listing up to date, especially during the Covid-19 lockdown. This is because anyone who searches for your business name is likely to see your Google My Business information, including your open hours, before they visit your website. Here are the simple steps to take to update your…

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3 Essential Marketing Tips to Help Your Business Survive the Pandemic

Economists predict the coronavirus pandemic will be more damaging to our economy than the GFC. Its financial impact has certainly been a lot more sudden. Here are three marketing tips for surviving the pandemic.   If using humour in your marketing, be very careful! Many brands have a “brand voice” that is serious, advisory, or…

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How a website upgrade could kill your business

Just like cars, you can tell an old website when you see one. But when it comes to upgrading your site, there’s a common mistake that can severely hurt your business. A couple of years ago we had to resuscitate a company’s website rankings after their previous web design company launched an upgrade to their website…

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