On 30th November 2022 a new tool was launched to the world, called ChatGPT. Within five days it had more than 1 million users, breaking all records for user growth. By mid-January it had an estimated 96 million users.
So, what is ChatGPT? ChatGPT is a state-of-the-art chatbot tool that can provide intelligent, human-like responses to any question or prompt given to it. It’s based on a deep learning model called GPT-3, which is trained on a massive amount of data, and because of this, it can understand and generate text in a way that is similar to human writing. It can be used for various tasks such as customer service, content creation, and even language translation. (And guess what? ChatGPT wrote that paragraph you just read!)
Users are calling it the biggest evolution in technology since the launch of the internet.
But while the term “chatbot” might make you think of the chat bubble on the bottom right of websites, ChatGPT is quite different. It is a super-intelligent AI tool that can answer almost anything. Unlike Google, it doesn’t just find content online and return the links to you. Instead, it creates the answers based on what it knows – as if someone is sitting on the other end of the chat writing a reply to you.
For example, a personal trainer listed his age, weight and goals and asked it to create a full workout plan, customised to his needs. It gave a great response, so he asked it to then create an eating plan and shopping list, based on his goals and workout plan. It returned a detailed and impressive answer within seconds.
You can ask it to write a poem around a specific theme and give it certain words it needs to include. Or give it a meeting transcript and ask it to summarise the action points.
One AI expert wanted to learn a new complex machine learning technology, and instead of doing his own research he asked ChatGPT to explain it to him. He said ChatGPT laid it out step-by-step and it took him 30 minutes to learn what would normally have taken a whole day.
It can write code, based on whichever language you ask it to write in and troubleshoot code that has a problem. It can brainstorm topics or headlines, or write detailed explanations about topics in whatever tone of voice you ask it to write in.
Soon ChatGPT will be able to be integrated into chatbots on websites to provide more natural and personalised interactions with customers, without there being a human on the other end. This will create the ability for businesses to provide fast, efficient customer service, without having to pay for as many staff to be available on live chat the whole time.
ChatGPT In Marketing
When it comes to marketing, ChatGPT is exceptionally good at writing content. In my marketing agency, we have used it to write email promotions, article ideas, headlines and whole content articles. It isn’t perfect, and definitely needs a human reading over it, but it can dramatically speed up content creation and learning of specific topics.
Our SEO team helps our customers get ranked strongly in Google and have been using ChatGPT significantly. They have found three ways ChatGPT can be especially useful in SEO:
- Content generation: ChatGPT can be used to generate high-quality, unique content for a website, which is important for SEO. By providing a prompt about a specific topic, ChatGPT can generate an article or blog post that includes relevant keywords and phrases, making it more likely to rank well in search engines.
- Keyword research: ChatGPT can also be used to assist in keyword research. By analysing large amounts of text and identifying patterns and trends, ChatGPT can help identify keywords and phrases that are relevant to a specific topic, which can be used to optimise website content.
- Metadata optimisation: ChatGPT can generate meta titles and descriptions for the website pages. This can be useful in making sure that the metadata is compelling and keyword rich, which can help to improve the search engine visibility of the website.
Of course, while ChatGPT can assist in SEO, it’s not a replacement for a comprehensive SEO strategy and should be used in conjunction with other SEO best practices. But it sure is useful for getting more done faster (learn more about SEO for 2023 here).
If you haven’t tested ChatGPT out for yourself yet, simply head to chat.openai.com and sign up for a free account. I guarantee it will make you say “wow”!