3 Ways To Keep Your On-page Content Fresh – Part 3

3) Product Comparison

This is an extension of the previous idea of product reviews, but gives you the opportunity to help your customers choose the solution that best suits them. A slightly more interesting scenario is using a comparison to present your offering as better than others on the market.

Product comparison can be an extremely effective tool for selling items. It not only helps customers make a decision among several similar items, but it also helps them feel more confident in their choice. A well-organized and informative comparison chart can go a long way toward helping you attract and retain customers.

Here are some ideas you can use. You may not need all of them, but they go a long way to an effective comparison.

Research Your Competition

Before you can do a comprehensive comparison of your product to those of your competitors, you need to understand who they are and what they are offering.

Compare Features

Break down the features and benefits of both products and compare them one-to-one. This should include cost, quality, warranties, customer service, and any other important criteria.

Consider the User Experience

Ultimately, customers are buying a product because of how it will meet their needs. Consider how each product is designed to work, how easy it is to use, and how accessible it is.

Take Reviews Into Account

Reviews from past customers and experts can provide insight into how well a product performs in comparison to its competitors. Make sure to consult a variety of sources to get a complete picture.

Test Out the Products

The best way to do a product comparison is to test the products out for yourself. This will give you hands-on experience with the products and can help you determine which one best meets the needs of your customers.

Focus on Your Unique Differentiators

After you’ve done an in-depth comparison of the products, it’s important to focus on what makes your product stand out. This can help you market it more effectively and compete in the marketplace.

Calculate a score for each product

Think about how important each feature or benefit is to the type of product you’re selling, and rate them accordingly.

Make your recommendation

Which product do you believe is best for your customers?

Provide additional resources

Include links to other helpful comparative reviews and articles related to the products you are comparing

Product comparisons are a great way to help shoppers make informed decisions and choose the item that’s right for them. Follow the steps above and use comparative language and visuals to create an effective product comparison.

This concludes our series on… no wait – we have a bonus item for you that will guarantee an amazing opportunity to produce expert content for your business, and boost your SEO. Thats next month!

If you missed the other articles in this series you can read them here:

Andrew Roughton

Andrew is a Digital Marketing Specialist at Duoplus Online Marketing

FREE one-on-one advice for how you can use online marketing to grow your business