On-Page Optimisation
On-Page Optimisation is the essential place to start. Without a foundation of good On-Page Optimisation, Off-Page Optimisation while be far less effective and your site will struggle to rank well.
It starts with keyword research to identify the phrases that your target market are searching for the most. Through this process we select the phrases that we want your site to rank the best for. It’s pointless optimising for a phrase that people aren’t searching for, which is why we ensure we’ve done the research well at the start.
Once we have selected the keywords and phrases we wish to target, we review your website in detail to ensure that the code (that you don’t see) is presenting your website to Google in the best way that Google likes.
There are a number of things that Google uses to understand your site, and many sites are not set up to do these basic things properly. We audit your website to identify any of these problems that need to be fixed. We then adjust some of the content on your site – both headings and text, to optimise it for the search phrases we have chosen. We always discuss important changes with you so there are no surprises. If code or templates need to be adjusted we can either liaise with your web development company, or our web developers can make the changes for you.