Search Engine Optimisation (SEO) is all about making sure that Google loves your website and regards it as relevant, authoritative, and trustworthy – the site most likely to match the searcher’s queries in the most helpful way.
This results in Google presenting your website to users searching for your products or services with intent to purchase. The goal is to increase the number of people who visit your site, easily find what they are looking for, and take specific actions towards purchasing.
Search Engine Optimisation (SEO) gets your website ranking higher in search engines (e.g. Google) for your products and services.
Research shows that on average the #1 ranked site in search results gets 32.5% of clicks.
The full results are shown in the graph.
92% of people only look at the first page of search results. So it’s essential that your site is on the first page.
But getting even higher up the first page will significantly increase the amount of search engine traffic you receive.
It’s a myth that getting on page one is about being the biggest and best-known business in your sector.
In reality, there are a number of things that work together to get websites ranking higher, and your website is no exception.
First, we optimise your website to make sure it is indexed and is sending search engines (like Google and Bing) all the right signals to be trusted. This is known as Technical SEO.
Technical SEO is the foundation that must be correct for your website to rank higher in the search engine result pages (SERPs).
Once your website is indexed there are two main areas that affect your ranking:
Duoplus specialises in attracting links to your site that are highly relevant in terms of content, and also the geographic location of the business websites involved.
By contrast, its relatively easy to attract links from random .com sites around the world, but these are not trusted by search engines and should be avoided.
On-Page Optimisation is the essential place to start. Without a foundation of good On-Page Optimisation, Off-Page Optimisation while be far less effective and your site will struggle to rank well.
It starts with keyword research to identify the phrases that your target market are searching for the most. Through this process we select the phrases that we want your site to rank the best for.
It’s pointless optimising for a phrase that people aren’t searching for, which is why we ensure we’ve done the research well at the start.
Once we have selected the keywords and phrases we wish to target, we review your website to ensure that all of your headings and content help search engines to understand and trust your website.
There are a number of things that Google uses to understand your site, and many sites are not set up to do these basic things properly.
We audit your website to identify any of these problems that need to be fixed. We then adjust some of the content on your site – both headings and text, to optimise it for the search phrases we have chosen.
It’s time to get your website dominating search engine results in Hamilton.
Just having the right content on your site isn’t normally enough to give you a strong ranking. We estimate that Off-Page factors are responsible for approximately 70-80% of your site’s rank.
Once the on-page optimisation is done right, it’s then all about links – other websites linking to your site.
Having other sites link to your site tells search engines what your site is about, and how important it is.
But it’s not about getting links from just any websites. Google has cracked down on the spammy link building activities that many companies were using to increase their rank.
The real off-page gains are made when you attract links from site that are popular, relevant, authoritative and trustworthy.
This is why Duoplus work hard to attract high quality links from New Zealand and Australia.