First their were newspaper advertising and billboards, then came radio, and then TV. They have all been excellent forms of marketing over the decades and, to some extent, continue to be.
But then there was the internet. At first it was on our desktop PCs and laptops.
Now it is in your pocket, on your phone, with more power than NASA used to send man to the moon!
Google doesn’t share its search volume data. However, it’s estimated Google processes approximately 63,000 search queries every second, translating to 5.6 billion searches per day and approximately 2 trillion global searches per year. The average person conducts between three and four searches each day, and only 10% ever look on the second page of results (blog.hubspot.com).
So, what is a digital marketing agency?
A digital marketing agency makes sure that your business is FOUND ONLINE by people who are searching for the products or services you provide.
A digital marketing agency makes sure you DOMINATE YOUR MARKET – and your competitors – online.
A digital marketing agency helps you GROW YOUR BUSINESS with strong and effective online marketing solutions.
A digital marketing agency boosts your RETURN ON INVESTMENT (ROI) in strong and reliable ways.
A digital marketing agency uses MEASURABLE, TARGETED AND RESULTS-DRIVEN online strategies and technologies to increase sales.
Usually a digital, or online marketing agency will use a range of online marketing tools so that you can meet all your needs with one agency.
At Duoplus, we take great care to get to know you, your business and your goals before recommending specific strategies. Every business is different and there is no one-size-fits-all approach to digital marketing.
If you are a product or service provider with thousands of customers per year, Google Ads will create a rapid increase in highly targeted and measurable leads. If you are consultant or service provider that works with a moderate number of niche clients each year, an SEO Agency will use Search Engine Optimisation (SEO) to bring your business to the top of search results, increasing your organic traffic and ensuring that you look like the market leader. If you have lots of visitors to your website, Remarketing can target those people using Facebook ads, encouraging them to return to your website and finish their transaction.
Duoplus is a Hamilton marketing agency providing online marketing services nationwide:
What does the digital marketing process look like?
We need to get to know your business before we make any recommendations for you.
In order to do this we spend time with you, online or in-person, to uncover the goals and strategies that will work for your business.
We ask questions like:
- What are the products or services you want to promote?
- How much do they sell for?
- What is your current situation?
- How do you find customers now?
- What is your sales process?
- Where and who is your target market?
(We are based in Hamilton but have clients throughout New Zealand and Australia)
- What would you like to achieve?
We also do our own research about your business and online presence:
- Do you already have a website?
- Are the technical aspects correctly optimised?
- Is it mobile friendly?
- Has it been designed to attract search results?
- How well is it ranking on Google?
- What search queries do people use to find your products and services?
- Who are your competitors?
- How are your competitors performing online?
And so on.
The more we can learn up front, the easier it is to recommend a strategy that will achieve your goals and grow your business.
Key to any business solution is the relationships that are formed.
You want to feel that your online marketing agency has become a key partner who understands your business and is committed to your results.
At Duoplus, we cultivate positive and supportive relationships within our team and with our clients. We see this as critical to helping our clients win online, so their businesses thrive.
This means that you will have a key contact person and there will be frequent communication throughout the process.
Clear and helpful reports keep you informed
A good digital will be highly data and results driven.
There is no guess work in digital marketing. Everything we do, even every phone call our clients receive, can be measured and our campaigns adjusted accordingly.
Online marketing lends itself to continual testing and fine tuning.
- If your Google search results are not improving there are five key things we check and improve without question.
- If your Google Ads are not generating the right leads from the right audience, there are adjustments that can be made.
All of which means that Duoplus will provide weekly and/or monthly reports so that you always know how your money is being spent, and the results that are being achieved for you.
And if you’re based near Hamilton, we can meet in person to discuss how your campaign is performing.
At Duoplus, we are fully committed to delivering real, measurable and profitable results for our clients. We hold ourselves accountable for getting things done right.
Our passion is to always be better. Always learning, always growing, always challenging ourselves to excel.
That’s what it means, for us, to be a digital marketing agency working for you and your success.