When we say “Facebook Campaigns”, we’re not just talking about having a Facebook page and writing some posts. We’re talking about harnessing the full power of Facebook’s advertising platform to get your business in front of your perfect target market in ways no other advertising medium can offer.
Facebook is the most powerful social media platform available with over 1.6 billion active users every month. Depending on your business model and target market, Facebook can be an incredibly powerful advertising platform that can leave other advertising options in the dust.
What’s so amazing about Facebook advertising?
Facebook ads enabling you to show adverts to your specific target demographic – based on their location, gender, age, and interests.
If your target market can be defined down to a specific demographic, such as one or more of these:
- Located in a specific city or town
- Fit a specific age range
- Are a specific gender
- Have specific interests
… then Facebook advertising is ideal for your business.
For example, an education institute that has a female orientated course specifically for 16-19 year olds, in a specific city, can target their ads to show only to people who meet that exact criteria. What other advertising medium can offer that?
Or would you like to target people who love standup paddle boarding in California and Florida? We can do that through Facebook too.
It’s About Who They Are
Google AdWords are powerful for reaching people who are already searching for your product. But Facebook ads are powerful to reach people based on who they are.
It’s similar to newspaper advertising, in that you’re showing your ads to people who aren’t actively looking for your product/service. However, it’s as if you get to advertise only in the copies of the newspaper that are read by people who fit your exact target market! No more wasted ad spend.
Facebook ads are also useful for advertising your Facebook page to build up likes.
Desktop and Mobile
Facebook shows adverts to people both on desktops and mobile devices: