Marketing Automation
Your business deserves marketing that works while you sleep.
Book a CallMarketing automation has come a long way. It used to mean scheduled email blasts and basic autoresponders. Today, it means your website qualifies leads in real time, your CRM follows up without anyone lifting a finger, your chatbot answers questions at 11pm, and your campaigns adapt automatically based on what prospects actually do.
At Duoplus, we build modern marketing automation systems for New Zealand and Australian businesses — connecting your tools, integrating AI where it adds real value, and creating workflows that generate leads and nurture customers on autopilot.
What is Marketing Automation?
Marketing automation is the use of software, AI tools, and connected platforms to handle repetitive marketing tasks automatically — from first contact through to conversion and beyond.
Modern automation spans email, SMS, CRM, social media, AI chatbots, and the platforms that connect them all.
Done well, it means:
Leads are captured, qualified, and followed up — automatically
Customers receive the right message at the right time, based on their behaviour
Your team spends less time on admin and more time on high-value work
Sales pipelines stay full without manual chasing
Your business looks bigger and more responsive than it actually needs to be
Email Marketing & Automation
Email remains one of the highest-ROI marketing channels available — when it’s done right. The key is moving beyond newsletters and into intelligent, behaviour-based sequences that do the selling for you.
Lead Nurture Sequences
When someone fills in a form, downloads a resource, or enquires about your services, what happens next? Most businesses send one email then go quiet. We build multi-step nurture sequences that guide prospects through the decision-making process — sharing the right content, building trust, and pushing for the next step — all on autopilot.
Behaviour-Based Triggers
Clicked a link in your email? Visited a specific product or service page three times? Abandoned a quote form halfway through? Each of those actions can trigger a targeted follow-up sequence tailored to exactly where that person is in their journey. This kind of contextual messaging converts far better than generic broadcasts.
Customer Retention & Re-Engagement
Email isn’t just for new leads. We set up post-purchase sequences, loyalty campaigns, review request flows, and re-engagement campaigns for lapsed contacts — all designed to increase lifetime customer value without adding to your team’s workload.
Broadcast Campaigns
When you have news, offers, or seasonal promotions to share, we’ll help you build well-crafted broadcast campaigns with strong subject lines, clear structure, and compelling calls to action — the kind that actually get opened and acted on.
CRM & Lead Pipeline Automation
A CRM is only as useful as the data in it — and most CRMs are either incomplete, outdated, or actively ignored by the sales team. We help businesses set up and automate their CRM so that lead information flows in automatically, follow-up tasks are created without manual input, and nothing slips through the cracks.
Automated Lead Capture & Assignment
Whether leads come from your website, Google Ads, Facebook campaigns, or a third-party platform, we can connect those sources directly into your CRM. Leads are captured, tagged, and assigned automatically — with notifications to the right team member the moment a hot lead comes in.
Pipeline Stage Automation
We can build workflows that move leads through your pipeline based on their actions: responded to a quote? Move to ‘negotiation’. Signed a contract? Trigger the onboarding sequence. Went quiet for 14 days? Send a follow-up and notify the account manager. These automations keep deals progressing without someone manually managing each one.
Platforms We Work With
We primarily work with Entium for all-in-one CRM, pipeline, and automation needs — particularly well-suited to service businesses and agencies. We also integrate with tools like HubSpot, Pipedrive, ActiveCampaign, and others depending on what your business already uses.
How We Work
We don’t sell you a platform and leave you to figure it out. We start by understanding your current marketing process — where leads come from, what happens to them, where the drop-offs are — and then design an automation system that addresses those gaps.
Build & Integrate
We set up and configure the tools, build the sequences and workflows, connect your platforms, and test everything end-to-end before anything goes live.
Ongoing Optimisation
Once live, we monitor performance and make data-driven improvements — whether that’s adjusting email timing, refining chatbot responses, or adding new triggers as your business evolves. Automation isn’t ‘set and forget’; it’s a system that gets smarter over time.
Who Is Marketing Automation For?
Marketing automation works best when you have a repeatable sales process and a consistent flow of leads or customers.
If you’re not sure whether automation is right for you, that’s exactly what we help you figure out. It’s particularly well-suited to:
Service businesses with longer sales cycles (trades, professional services, healthcare, real estate)
E-commerce stores wanting to increase repeat purchase rates and recover abandoned carts
B2B companies with multiple decision-makers involved in the buying process
Growing businesses that need to scale their marketing without scaling their headcount
Any business running paid ads that wants better follow-up and lead nurturing in place