PressureBall Case Study

PressureBall had a great product, but sales were struggling

PressureBall is an innovative tennis product that sells through its website to customers around the world.  However, sales were struggling.

PressureBall had different pricing for four different regions around the world, but the pricing on the website was confusing to website visitors.  They were spending hundreds of dollars on AdWords each month, but unfortunately hardly any AdWords visitors were purchasing the product.

What We Did

Our first project was to build a new website including writing all the content. We built the site in a long copy sales style with no navigation at the top of the home page, to keep the visitor focused on reading the content.

We also changed the product’s pricing model, making the pricing clearer and introducing psychological triggers to increase the average quantity of items purchased.

To keep the pricing clear we applied geo-location technology to display the correct prices to people based on where they are in the world.

We fixed the AdWords campaigns so they became profitable, and used SEO to obtain #1 rankings in USA, Europe, New Zealand and Australia for keywords.

We wrote and produced a new promotional video for the product. We have also run numerous split tests to test variations of pages and improve sales.

The Result

When we launched the new website we ran a split test between the old site and the new site.  The new site achieved an immediate 112% increase in revenue compared with the old site.

The ran numerous split tests on AdWords ads including one test that achieved a 166% improvement in click through rate.

Through conversion tracking we were able to measure the traffic source for every sale and see exactly how many sales were coming from AdWords, organic traffic, direct traffic and referrals.

The Overall Result

The overall result is that PressureBall’s profit grew more than 400% in 2 years, and continues to grow.