Cool Air Wanted a New Website That Would Generate Leads for Heat Pumps Sales
Cool Air had an outdated website, with a poor user experience and low traffic, which hardly generated any leads at all for heat pump sales.
What We Did
We built Cool Air a new website, including writing all the content, and included our proven lead generation system. The website profiles the three main aspects of their business – refrigeration, heat pumps and air conditioning, and ventilation.
Once the site was launched we initiated AdWords campaigns and search engine optimisation, (both of which continue).
The result is that even though they are based in a small town, website traffic has grown significantly and Cool Air now receives heat pump sales requests through their website every week. They are now experiencing a website that is a 24/7 salesperson, which is bringing in real sales.
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