Fineline Fascia & Spouting

Fine Line Fascia & Spouting moved from rank #22 to #1 in Google search results.

+350%

12 Months Increase in Traffic

in Google Search Results

20+

Years in Business

5 Star

Client Rating

+350%

12 Months Increase in Traffic

in Google Search Results

20+

Years in Business

5 Star

Client Rating

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Client

Fineline Fascia & Spouting

What We Did

Search Engine Optimisation

Industry

Construction & Home Improvement

Fine Line are specialists for all spouting, guttering and continuous spouting work in Hamilton and Waikato. They operate continuous spouting machines onsite, offering a wide range of colours and styles.

Fine Line work on new builds as well as providing repair or replacement services for both Internal and external fascia and spouting systems.

Fine Line’s website didn’t send search engines (e.g. Google) enough of the right signals to be ranked highly, so they were struggling to be found online.

We dramatically increased the amount of content on their homepage, as well as on their product and service pages.

The website also got a visual upgrade, and we created a blog to further increase the content signals that Google looks for.

Then we began monthly SEO (Search engine optimisation) work to improve their search engine rankings.

Visit Fineline Fascia & Spouting

Client Testimonial

“Our Google rankings have jumped up strongly… We highly recommend Duoplus – they are excellent to deal with and get results!”

What We Did

Technical SEO

Improvements to their website indexing and searchability factors

On-page SEO

Improvements to their page titles, meta descriptions, headings, social proof, and other “trust” signals.

On-page SEO

Included increasing the quantity of information on their key web pages.

Off-page SEO

Attracting links from helpful and informative blogs in the building and home improvement space throughout New Zealand.

“The focus on SEO resulted in significant improvement in search engine results.”

Collette Fergus - SEO Specialist

The Results

After only 12 months, Fine Line have gone from ranking on page 2 and 3 of the search results, to consistently ranking #1 and #2 for more than 10 of the most important keywords in their sector.

Huge increase in traffic

As a direct result of ranking #1, Fine Line’s organic traffic (visitors coming from unpaid Google searches) has increased from 50 organic visits per months to 180 per month!

One of the keys to the success of their SEO campaign was off-page SEO. Off-page SEO focusses on attracting links from other websites around New Zealand.

It is critical that these links are from local websites (Hamilton and New Zealand), as links from random “.com ” websites from around the world can be quite harmful to ranking.

In Fine Line’s case, we have been able to quadruple the number of local domains that are now linking to their website. Google sees these links as “votes” in favour of Fine Line, and has greatly assisted their #1 ranking.