Auckland Inground Pools

Driving Momentum Toward a 40% Business Growth Target

3x
Increase in Quality Leads
59%
Increase in Website Traffic
9,000+
Strong Postal Campaign
4.9 Star
Client Rating
3x
Increase in Quality Leads
59%
Increase in Website Traffic
9,000+
Strong Postal Campaign
4.9 Star
Client Rating
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Client

Auckland Inground Pools

What We Did

Google Ads, Search Engine Optimisation

Industry

Swimming Pool Builders

Auckland Inground Pools has been designing and building high-end concrete pools for over 25 years.

Serving the upper North Island, their projects range from $80K residential builds to $750K+ Olympic-scale pools.

Before working with Duoplus, they relied on word of mouth and minimal online spend. Their website lacked lead capture, their agency engagement had tapered off, and they weren’t hitting their revenue goals.They needed a digital strategy that would generate better leads, boost regional visibility, and support their goal of growing the business by 40%.

Visit Auckland Inground Pools

What We Did

Website & SEO:

We upgraded the site’s structure, added SEO-friendly location and service pages, and launched a blog to support organic growth.

Lead Generation:

A smart lead capture system replaced the generic contact form, with a Pool Pricing Guide and automated email sequence to qualify leads.

Facebook & Instagram Ads:

Meta campaigns became a key channel for brand awareness and lead generation, using Reels, time-lapses, and remarketing to drive engagement across key regions.

Google Ads:

Search ads targeted high-intent keywords, supported by tracking and remarketing to capture buyers in active planning mode.

Postal Campaign to Pool Owners

We rolled out personalised direct mail using a database of 9,000 existing pool owners, generating offline leads for upgrades and repairs.

The Results

Stronger Leads, Less Time Wasted

Facebook and Google ads brought in qualified prospects. The pricing guide helped filter out tyre kickers before the first call.

Social Ads Drove Awareness and Action

Facebook & Instagram ads played a key role in filling the funnel. Lookalike audiences and remarketing turned cold prospects into hot leads.

Targeted Reach Expanded

Location SEO and well-targeted Facebook ads helped Auckland Inground Pools grow their visibility in key areas.

A Smarter Website That Converts

The updated site, combined with the lead magnet and nurture sequence, turned more visitors into enquiries.

Momentum Toward 40% Business Growth Target

The combined digital strategy was aligned with the company’s growth targets – bringing in higher-value jobs and more consistent leads.

We helped review and refine messaging for radio ads designed to boost brand awareness and drive downloads of the pool pricing guide.

The team involved in this project:

Andrew Roughton

Head of SEO

Collette Fergus

SEO Specialist

Alyssa Kingma

Head of Ads

Hannah Spanhake

Account Manager & Social Media Specialist

Andrew Landes

Web Developer

Cooper Stephenson

Marketing & Automation Specialist

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