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It is time to hire a local SEO company in Tauranga.
When businesses or consumers are searching for your product and services, showing up on the front page of Google can be the deciding factor between a business that’s thriving and one that’s not.
DUOPLUS understands how to help Google trust your site and include it at the top of search results.
After many years of experience with SEO we have developed a 7 step process that optimizes every aspect of your online offering, resulting in measurable and profitable results for your business.
It’s time to get your website dominating search engine results in Tauranga.
Research shows that on average the #1 ranked site in search results gets 32.5% of clicks.
The full results are shown in the graph.
92% of people only look at the first page of search results. So it’s essential that your site is on the first page.
But getting even higher up the first page will significantly increase the amount of search engine traffic you receive.
At Duoplus we help businesses with Search Engine Optimisation, or “SEO” for short. This mean we can help your website rank higher in Google.
46% of searches on Google are for a local business.
(Search Engine Roundtable)
88% of searches on a device visit or call within 1 day hours.
(Nectafy)
82% of shoppers have done a ‘near me’ or ‘close by me’ on mobile.
(Uberall)
70% of searches will result in visiting a physical store nearby.
(Joel House)
92% of searchers pick businesses on the first page of search results. (SEO Expert)
If you’re a local Tauranga business, this means it’s essential that your business ranks in the Local Google Organic Search and the Google’s Map Listings).
So, if you want to get your website ranked in Google Snack Pack and in Google’s Organic Search Listing, contact Duoplus. At Duoplus, we help businesses in Hamilton grow their traffic and leads with Search Engine Optimisation, or “SEO” for short. We can help your website rank higher in Google and help grow your business too.
There are a number of things that need to work together to get your website ranking higher.
Duoplus specialises in result driven SEO across New Zealand. We can help you grow your ranking in search engines, so your existing and potential customers can find you with ease.
To improve your SEO results there are two main areas that affect your ranking overall:
Here are just a few of the things Duoplus focus on when improving SEO for Hamilton and Waikato businesses.
Site loading speed matters when it comes to SEO. Nobody likes a website that loads slow, not even Google. So make sure you optimise your website’s loading speed, especially on mobile devices. Try to make your website load in under 3 seconds. Checkout these free tools which test your page speed.
Here’s an short list of On-Page SEO factors you should consider if you want to rank higher in search results:
You need to do keyword research to identify the phrases that your target market in Tauranga are frequently searching for. Select the phrases that you want your site to rank the best for.
Adding the location to your keywords creates a long-tail keyword that has more purchasing intent. This differentiates it from people who are simply doing research.
Once we have selected the keywords and phrases we wish to target, we review your website to ensure that all of your headings and content help search engines to understand and trust your website.
There are three things you can do to create a great user experience and rank higher.
Google now indexes all pages based on the mobile experience they provide. So it’s essential to get this right!
Improve Page Speed: Make sure your mobile website has a fast page loading speed by optimizing images, minifying code, and leveraging browser caching.
Use Mobile-Friendly Design: Make sure to use a mobile-friendly website design that is responsive and adapts the viewing experience for any size device.
Enhance User Experience: Aim for a positive user experience by optimizing buttons and menus for ease of use on a mobile device.
Simple Navigation: Mobile users appreciate sites that are easy to navigate and understand on smaller devices. Avoid using complex design elements and lay out your content in an easy to read format.
Optimize Images: Optimize the size of your images so that they load quickly on mobile devices.
Streamlined Forms: Make it easy for customers to fill out forms by making sure that they are streamlined and aren’t too long or complicated.
Schema markup is microdata that you can use to help search engines understand your website’s information more effectively. There are many categories of businesses that are defined in the Local Business Schema markup.
Local business Schema markup gives another signal to search engines about the geography you serve, which helps with local SEO rankings.
Schema is an important part of strategy for ranking well in local SEO.
If you want to test and validate whether Schema markup is implemented in your website and whether it’s valid or not, click here. This tool is developed by Google and checks and validates the Schema markup on your website. If it’s not implemented correctly, it’ll show you an error.
Here’s an example of how a Schema markup looks, in organic search results. As you can see we have implemented schema on the SummerGlow Apiaries website to show sitelinks to key pages, contact details, reviews with star ratings, and links to top products.
Just having the right content on your site isn’t normally enough to give you a strong ranking. We estimate that Off-Page factors are responsible for approximately 70-80% of your site’s rank.
Once the on-page optimisation is done right, it’s then all about links – other websites linking to your site.
Having other sites link to your site tells search engines what your site is about, and how important it is.
But it’s not about getting links from just any websites. Google has cracked down on the spammy link building activities that many companies were using to increase their rank.
The real off-page gains are made when you attract links from site that are popular, relevant, authoritative and trustworthy.
This is why Duoplus work hard to attract high quality links from New Zealand and Australia.
Google Business Profile (previously called Google My Business) listing is the most important listing for getting your business ranked in Google for Tauranga. It’s a free listing service provided by Google to help businesses get found on Google search results. It provides complete information about a business like the business’s name, address, phone, hours of operation, reviews, links to website, directions to the business, photos.
Google Business Profile ensures your business information is correct when people are searching for your business on Google Search and Google maps. It is a vital step to take in your SEO efforts, be it in Hamilton or across New Zealand.
Here’s an example of a Google My Business Listing for one of our Hamilton SEO clients, TRT (Specialists in Truck & Trailer Parts, Cranes, Trailers, Hiab, Repairs & Manufacturing in Australia and New Zealand).
If you have listed your business on Google Business profile already, that’s awesome 😊 but if you haven’t you can get your listing for free right now. Click here to list your business on Google.
Reviews are also important and help your business rank higher in search results. Building up your number of reviews should be part of your SEO strategy for getting ranked in Tauranga. Having positive reviews on core review sites sends a strong signal to Google that your business is credible. If you have a Google Business profile, you should encourage your customers to write reviews about your business and try to get as many 5 star reviews as you can.
If you get a negative review from a grumpy customer, reply to that customer as soon as possible via Google Business profile and try to resolve the issue. The more number of 5 Star reviews you get from your customers, the better it is for your business. This tells Google that customers are happy with your business and will rank you higher than other businesses.
Also try to get your customers to write reviews about your business on Facebook, Yelp, FourSquare, TripAdvisor and other review sites.
Getting a link back from local websites, blogs or directories can help you rank better in Google.
But it’s not about getting links from just any website. Google has cracked down on spammy link building activities that many companies were using to increase their ranking.
Google wants to see:
For example, if you are a Hamilton plumbing company, try to get links from other Tauranga tradies, business directories, general directories with “Plumber” as a category, or any plumbing related blog. If you can get a link from a website that has high domain authority that’s even better because higher the domain authority, the more power the link has and the more this helps with getting ranked higher in Google.
Building a large enough number of links from a wide variety of sites is next to impossible to do on your own. And it would certainly take away from your ability to focus your attention on your customers and building your business. That’s why we take care of it for you.
Once we have made the initial On-Page Optimisation changes to your site, we then start to build links to your site each week, and over time this tells Google and other search engines that your site is important. We work with a wide variety of quality sites to build content and links that point to your site. We focus on creating real, genuine links. (It is very important to stay well away from anything spammy or automated.) And our results speak for themselves.
Search engine results take months to build up, but are enormously beneficial for getting your perfect target market to your website.
Invest in local SEO in Tauranga and reap the benefits of your strong rankings, leads and sales.
A citation is any mention of your business on the web that has a combination of your company’s name, phone number, address, postcode, and website address. Citations in SEO are a key factor in improving your local search results.
One of the keys to succeed in local SEO to get ranked well is having your citations NAP (Name, Address and Phone number) consistent across all citations.
Your business name, address and phone number should match exactly with how it is mentioned in Google My Business.
Having a consistent NAP sends a strong point to Google that your business is legitimate and helps you get ranked higher in Google local search results.
These are some of the important factors to consider if you want to rank your business higher in Google Local Organic Search.
If you need help with SEO in Tauranga, the Bay of Plenty or across New Zealand, for your local business, contact us today. We love helping businesses grow. If you want to grow your business, contact us today or book a free strategy session.
It’s time to get your website dominating search engine results in Tauranga.
We are an online marketing agency that loves helping our customers GROW THEIR BUSINESS with strong and effective online marketing solutions.
