That’s what Google Ads enables you to do.
When people search online for the product or service you offer, do they find your business, or your competitor’s?
Google Ads gets your text ads shown alongside Google search results when people search for your product or service.
Google Ads are extremely powerful because of how targeted they are – with the right place, time and people.
Our Auckland Google Ads experts will help you target your potential and existing customers who are looking for products or services that you offer, showing them your ads right when they are searching for what you offer.
Needless to say, you need to be out there. However, you want to make sure you are available only to your potential audience and not wasting money showing ads to people that are outside your target region. If your target audience is Auckland based, you don’t want your Google Ads to be clicked by people in Wellington, Christchurch or China! We will target your campaigns to the smallest detail, to make your campaigns effective.
An effective campaign will bring you quality leads, which will help your business grow.
Our Auckland team has created finely optimised landing page templates for Google Ads, that have been highly effective in generating leads for our clients. These landing pages can be personalised to different audiences and search phrases which increases conversion rates.
When someone clicks on your ad, and calls your phone, we use clever call tracking technology so that we can identify which advert the user clicked on before phoning. This helps us know exactly which adverts are working – even if the user phones instead of filling in a web form. It also enables you to have a clear distinction in knowing which calls are generated via Google Ads verses other marketing.
If you are running an Auckland based e-commerce website, we can track your exact ad spend and revenue generated from shopping ad campaigns. This gives you a clear measurable data of your return on investment from Google Ads.
Once your campaign is set up, we’ll track your campaign and your leads every step of the way to help you get quality leads that grow your Auckland-based business.
For example, if keyword ‘A’ and keyword ‘B’ both get 200 clicks, but keyword ‘A’ gets you 20 conversions as opposed to keyword ‘B’ which only gets 2 conversions, we would optimise keyword ‘A’ to show more to your customers and pause keyword ‘B’ because it isn’t as effective. This will help you get more leads for the same ad spend.
Getting your feedback about how many leads are turning into sales is also important to us, so that we can make regular adjustments to make your campaign more effective.
Google Ads campaigns can have a high return on investment. This is because you only pay per click and every search click comes from users who just searched for your products/services. By targeting the best converting keywords, and effective bidding, clicks that you pay for can be converted into profitable business.
Tidd Ross Todd Ltd (TRT) is a privately-owned, family business, specialising in the design, manufacture, sales and delivery of products and services within New Zealand and Australia’s road transport and construction industries.
Their key areas of business include manufacturing, design and engineering their own brand of pick and carry crane, as well as specialty house removal and crane trailers. They sell truck and trailer parts to support their truck and trailer mechanical service and repair. On top of that they are New Zealand and Australia distributors and service agent for several international brands of large cranes. Most recently TRT has become the NZ Distributor for Hiab truck cranes and KOBELCO crawler cranes.
When TRT came to us, both their NZ and AU websites were struggling to get found for their most important keywords, and their Google Ads campaigns were failing to generate many leads.
TRT has been a Google Ads client in Hamilton for several years, and Duoplus has created outstanding results for TRT.
The order of the advert is determined by an auction system. Your competitors in Auckland are also placing “bids.”
When we setup your adverts we set the maximum cost-per-click that you’re willing to pay for a particular advert or keyword, and every time someone searches, Google runs an auction through its complicated algorithms (which takes many factors into account, all in a split second), and the ads are shown.
In general, the more you pay per click, the higher up the page your ad will appear. In the example screenshot, the three most expensive ads are directly above the search results. The rest of the ads are at the bottom of the page.
With Google Ads, you can target a wide range of very specific keywords that your site might not rank for, in the organic search results.
Sometimes keywords (search phrases) are searched for hundreds or thousands of times each month. Yet, other keywords will have as low as 10 searches per month. So instead of trying to get ranked for all the keywords that have very low search numbers, with Google Ads we can put your ad in front of all of those niche keywords as well as the more popular keywords.
We can also specify which parts of Auckland you want to target, and which suburbs to avoid.
This means your advert can be shown to a very wide variety of searches that people might enter into Google that relate to your company.
Success with Ads is not just about the number of clicks on your ads. We focus on the number of leads we generate for your business, and how many of those leads turn into sales.
As a leading and experienced digital marketing agency we offer data driven Google Ads in Auckland, New Zealand, and Australia. We always strive to help our clients achieve the best ROI for their marketing campaigns. We measure the number of leads from the ads – whether the website visitors fill in an online form or enquire by phone and represent, then, in easy-to-understand reports which will provide you with strong and effective data to measure your success.