Search Engine Optimisation (SEO) For Auckland Businesses

Is your business showing up on the front page of Google for Auckland’s search results?

If you're not on the front page of Google, you’re missing out on clients and income.

It is time to hire a local SEO company in Auckland.

When businesses or consumers are searching for your product and services, showing up on the front page of Google can be the deciding factor between a business that’s thriving and one that’s not.

DUOPLUS understands how to help Google trust your site and include it at the top of search results.

After many years of experience with SEO we have developed a 7 step process that optimizes every aspect of your online offering, resulting in measurable and profitable results for your business

The 7 Step Process Auckland Websites need

It’s time to get your website dominating search engine results in Auckland.

Andrew Roughton - Head of SEO
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  • 1. A full SEO Audit

    A full SEO Audit will reveal how your website is performing, and which technical aspects need an overhaul. Many professional and DIY websites look great but do not send Google the signals it needs to rank your site.

  • 2. Competitor and Keyword Analysis

    Competitor and Keyword Analysis will clarify the main messages your website sends to both Google and your customers, and what you need to do to dominate your Bay of Plenty competitors.

  • 3. Content Planning and Creation

    Content Planning and Creation will focus on solving the problems and answering the questions that searchers are presenting to Google. This is called On-Page Optimisation (read more below)., and its critical for SEO success. We estimate that 30-40% of search engine ranking is based on the content and code on your website.

  • 4. User Experience

    User Experience is very important to Google, including page speed. If you have competitors who have wesbites offering a better user experience, they will often rank higher as a resault. Duoplus will optimize user experience so that searchers engage with your page immediately.

  • 5. Trust and Authority

    Trust and Authority are two of the most important things Google measure. Google will only rank and refer searchers to pages they trust. As a leading SEO agency, we have had significant success establishing trust with Google for small to medium businesses as well as multi-national companies.

    60-70% of the ranking is based on factors on other websites, mainly links that point to your site.

    Duoplus specialises in attracting links to your site that are highly relevant in terms of content, and also the geographic location of the business websites involved.

  • 6. Leads and Conversions

    Leads and Conversions are the goal and the result of every SEO success story. Clicks are meaningless unless searchers find your site and make contact to purchase.

  • 7. Measurable and Profitable Results

    Measurable and Profitable Results for your business is what Duoplus is all about. If we can’t measure it we don’t do it. We only do what we can prove is making your business win online.

Why your website MUST be on the first page of search results if you want more traffic and leads in Tauranga

There are 8.5 billion searches on Google every day1

97% of consumers have used the internet to research products and services in their local area2. 76% visit a business within a day.​

92% of searches only look at the first page of results3

63% of searches are on mobile devices

62% of people click through to the first three search results​

The Value of Being Higher in Google Search results

Research shows that on average the #1 ranked site in search results gets 32.5% of clicks.

  • The #3 site gets 11.4%.
  • The #1 site gets 10 times more clicks that #8.
  • The #10 site (the last place on the first page) gets only 2.1% of clicks.

The full results are shown in the graph.

92% of people only look at the first page of search results.  So it’s essential that your site is on the first page.

But getting even higher up the first page will significantly increase the amount of search engine traffic you receive.

At Duoplus we help businesses with Search Engine Optimisation, or “SEO” for short.  This mean we can help your website rank higher in Google.

Research has shown that 72% of users who search for a local business on a mobile device visit or call that business within a day.

46% of searches on Google are for a local business. (Search Engine Roundtable)

88% of searches on a device visit or call within 1 day hours. (Nectafy)

82% of shoppers have done a ‘near me’ or ‘close by me’ on mobile. (Uberall)

70% of searches will result in visiting a physical store nearby. (Joel House)

92% of searchers pick businesses on the first page of search results. (SEO Expert)

If you’re a local Auckland business, this means it’s essential that your business ranks in the Local Google Organic Search and the Google’s Map Listings).

SEO in Auckland is essential for the success of any local Auckland business.

Here is a screenshot of how a Google Snack Pack (Google Search Map Listing) looks when searching in Auckland.

Forklift Hire Success: Dominating the Hamilton SERPs

As you can see from the screenshot, one of our Hamilton SEO clients, Centra Forklifts, is currently holding the top spot in the Google Map Pack while also ranking #1 in the organic search results for “forklift hire.”

Dominating both sections of the search results ensures maximum visibility, capturing high-intent traffic the moment a customer looks for a solution. This double-front presence has been a key driver in generating more inquiries and helping them scale their operations across the Waikato.

Get Your Business Noticed

If you want to secure the top spot in the Map Pack and lead the organic rankings, contact Duoplus – Auckland’s SEO specialist.

We don’t just focus on rankings; we focus on building a revenue engine for your business. At Duoplus, we help Auckland businesses turn search visibility into measurable, profitable leads through technical SEO and strategic local positioning. We can help your website rank higher and turn Google into your most effective lead generation tool.

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So, what do you need to do to make your business rank higher in Auckland's search results?

There are a number of things that need to work together to get your website ranking higher.

Duoplus specialises in result driven SEO in Auckland, the greater Waikato and across New Zealand. We can help you grow your ranking in search engines, so your existing and potential customers can find you with ease.

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On-Page Optimisation

To improve your Auckland SEO results there are two main areas that affect your ranking overall:

Off-Page Optimisation

On-Page SEO Optimisation - Auckland Cheat Sheet

Here are just a few of the things Duoplus focus on when improving SEO for Auckland and Waikato businesses.

Website Loading Speed

Site loading speed matters when it comes to SEO. Nobody likes a website that loads slow, not even Google. So make sure you optimise your website’s loading speed, especially on mobile devices. Try to make your website load in under 3 seconds. Checkout these free tools which test your page speed.

  1. Pingdom
  2. Google Page Speed

Optimise your Main Pages

Here’s an short list of On-Page SEO factors you should consider if you want to rank higher in Auckland search results:

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Optimise your Images

There are three things you can do to create a great user experience and rank higher.

Optimise your Mobile Experience

Google now indexes all pages based on the mobile experience they provide. So it’s essential to get this right!

Optimise Schema Markup

Schema markup is microdata that helps search engines better understand your website’s content. For local businesses, it signals the geography you serve — making it an important factor in local SEO rankings, whether you’re in Auckland or elsewhere.

Google offers a free tool to test and validate whether Schema is correctly implemented on your site — if there are any errors, it’ll flag them for you.

The example above shows Schema in action on the SummerGlow Apiaries website, displaying sitelinks, contact details, star-rated reviews, and top product links directly in the search results.

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Don't just take our word for it

Citations from the Auckland area

citation is any mention of your business on the web that has a combination of your company’s name, phone number, address, postcode, and website address. Citations in SEO are a key factor in improving your local search results.

One of the keys to succeed in local SEO to get ranked well is having your citations NAP (Name, Address and Phone number) consistent across all citations.

Your business name, address and phone number should match exactly with how it is mentioned in Google My Business.

Having a consistent NAP sends a strong point to Google that your business is legitimate and helps you get ranked higher in Google local search results.

These are some of the important factors to consider if you want to rank your business higher in Google Local Organic Search.

If you need help with SEO in Auckland or across New Zealand, for your local business, contact us today. We love helping businesses grow.  If you want to grow your business, contact us today or book a free call.

Links from other Auckland websites

Getting a link back from local websites, blogs or directories can help you rank better in Google.

But it’s not about getting links from just any website. Google has cracked down on spammy link building activities that many companies were using to increase their ranking.

Google wants to see:

  • Links from a variety of relevant sites
  • Links with a variety of relevant words in the link.
  • Links from a variety of types of sites (websites, social media, directories, blogs, etc).
  • Links built up over time. (If a whole lot of links appear all at once, Google can be suspicious that you’re gaming the system and can penalise your site.)
  • Links from pages that are important – a link from a powerful site in your niche is a lot more valuable than links from unknown sites.

For example, if you are a Hamilton plumbing company, try to get links from other Auckland tradies, business directories, general directories with “Plumber” as a category, or any plumbing related blog. If you can get a link from a website that has high domain authority that’s even better because higher the domain authority, the more power the link has and the more this helps with getting ranked higher in Google.

Building a large enough number of links from a wide variety of sites is next to impossible to do on your own. And it would certainly take away from your ability to focus your attention on your customers and building your business. That’s why we take care of it for you.

Once we have made the initial On-Page Optimisation changes to your site, we then start to build links to your site each week, and over time this tells Google and other search engines that your site is important. We work with a wide variety of quality sites to build content and links that point to your site. We focus on creating real, genuine links. (It is very important to stay well away from anything spammy or automated.) And our results speak for themselves.

Search engine results take months to build up, but are enormously beneficial for getting your perfect target market to your website.

Invest in local SEO in Auckland and reap the benefits of your strong rankings, leads and sales.

References

1 Amit Singhal, senior vice president of Google Search – Quoted by Mashable
2 BIA/Kelsey User View Wave VII study – www.biakelsey.com
3 Chitika’s report The Value of Google Result Positioning.  June 2013.
4 Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study] – www.searchenginewatch.com

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