With the holiday season fast approaching, now is the time to update your Google Business Profile (formerly Google My Business) to reflect your Christmas and New Year close-down dates.
Your Google Business Profile is an essential resource for customers looking for your contact details, location, and opening hours. Customers may assume you’re open if your profile doesn’t reflect accurate information, leading to frustration and negative experiences. Avoid this by taking a few minutes to ensure your business details are up to date.
Here’s a step-by-step guide to help you update your Google Business Profile for the holidays.
Log In to Your Google Business Profile
Head to Google Business Profile Manager and log in using your Google account credentials.
Update Your Holiday Hours
From your dashboard, navigate to the “Edit Profile” section.
Click on the Hours tab in the popup.
Scrool down and click on the “Special Hours” section (under Opening Hours).
Click “Add” or the pencil icon. Google automatically lists major public holidays, such as Christmas Day and Boxing Day. Review these dates and update them as needed.
Google already has the list of public holidays in New Zealand listed here and you just need to confirm what your hours are for those days. Click on ‘Review‘
Do the same step to confirm all your dates that are listed here.
If you want to add a new closing date outside of the stat days, scroll down to ‘+ Add a date‘ to add any additional dates you want to mark as closed before clicking on “Save” to complete your holiday hours.
Notify Customers with a Google Post
Let customers know about your holiday schedule by creating a Google Post:
In your dashboard, go to the “Add Update” section.
Click “Add Update.”
Write a short message with your holiday closing and reopening dates. Add an image or graphic to make the post more engaging. Click “Post” when you’re done.
Remember, these type of Google Posts typically expire after two weeks, so time your post carefully if you’re announcing your schedule early.
Why Keeping Your Profile Updated Matters
A well-maintained Google Business Profile makes sure your customers can rely on accurate information about your business, building trust and improving their experience. By updating your profile for the holiday season, you’re reducing the risk of miscommunication and keeping customers informed.
Need Help?
Don’t have time to update your Google Business Profile? We’re here to help. Let us help you make the most of your online presence. Contact us today for expert support.
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