If you’re struggling to get your Google Business Profile verified using the video verification method, you’re not alone. At our digital marketing agency, we have found that many business owners are facing the same challenges. In this 2025 guide, we’ll walk you through the fastest and most efficient way to get verified, no matter your business type.

Whether you operate from a physical storefront or are a service-based business visiting clients at home, this guide will cover it all, including common problems and how to fix them.

Note: If Google only offers you the video verification method, you must use it. No other options will be available.

Make sure you have your Location, camera and microphone access sorted.

Getting Ready to Record Your Video

Before you start recording, there are a few key things to keep in mind that will make the process much smoother.

Video Guidelines

• Continuous Recording: Your video must be filmed in one uninterrupted shot and uploaded directly to the Google Business platform. You cannot pre-record or edit footage.
• Length: The video should be at least 30 seconds but no longer than 5 minutes (an average video is around 2 minutes).
• No Sensitive Content: Do not include:
• Bank account numbers
• Tax or ID numbers
• Private documents
• Other people’s faces

Verification Requirements

To ensure your video passes Google’s guidelines, it must meet these criteria:

Match Your Location: Your video should reflect the address or service area listed on your Google Business Profile.

(Make sure these details are accurate before filming; they won’t appear publicly until your profile is verified if listed incorrectly initially, but they are required for verification.)

Accurate Business Info: Your business name and category must match what’s on your Google listing.

Authorisation: You must prove you’re authorised to represent the business. Having access to locked premises for example.

Pro Tip: Plan your video in advance based on these points. It makes filming easier and increases your chances of approval.

Video Verification for Storefront Businesses

Step-by-Step Instructions:

1. Use Your Mobile Phone and open a browser (Chrome works best).
2. Visit google.com and log in with the Google account linked to your business.
3. Go to business.google.com.
4. Click “Get Verified” when prompted.
5. Select “Video Verification” and tap Next.

What to Show in Your Video

• Location Verification:
• Film a nearby street sign. Pro Tip: If the street sign is a bit too far to walk to but still within the five-minute recording limit, have someone drive you there so you can film it without stopping your continuous video.
• Show the street number on your building or door.
• If no street sign is close, show neighbouring businesses or landmarks.
• Business Name & Category:
• Capture signage displaying your business name.
• Show the interior of your shop or business, including products or equipment.
• Prove Authorisation:
• Film yourself unlocking the door with a key or keypad.
• Show cash registers, storage rooms, or areas only staff can access. (Show you opening them if possible, but make sure you don’t show any passcodes or ID numbers).

Uploading the Video

Once done:

• Tap Start Recording and allow mic and camera access.
• Tap Stop and then Upload Video.
• Wait up to 5–7 days for verification confirmation via email.

Video Verification for Home or Service-Based Businesses

Service area businesses (like plumbers or cleaners) face unique challenges. Here’s how to get verified.

Step-by-Step Instructions:

1. On your phone, open a browser and go to google.com.
2. Log in to your Google Business Profile account.
3. Navigate to business.google.com.
4. Click “Get Verified”, and re-enter your address if prompted.
5. Select “Video Verification” and tap Next.

What to Show in Your Video

Location Proof:

• Film street signs or nearby businesses near your registered address (often your home). Pro Tip: If the street sign is a bit too far to walk to but still within the five-minute recording limit, have someone drive you there so you can film it without stopping your continuous video.
• Show your street number.

Business Name & Category:

• Include your branded vehicle, clothing, or equipment.
• Record yourself performing your service or working in your home office.

Prove Authorisation:

• Show access to a branded van, tools, or software (like Photoshop).
• Film unlocking your door if you operate from home.

Optional: Include official documents (like business licenses) as long as they don’t contain sensitive info.

Troubleshooting Common Issues

Issue #1: Your Video Doesn’t Upload

Possible Causes:

• The video is too long (stick to 1–2 minutes).
• Network issues (switching from Wi-Fi to mobile).
• Phone compatibility (try a different phone).
• Multiple attempts may be needed, so don’t give up!

Issue #2: Your Video Gets Rejected

Likely Reasons:

• Sensitive information is shown, such as bank details or people’s faces.
• Insufficient proof of business location or activity or authority to be there (unlocking doors or tills is important).

Fix: Re-record your video with more precise and more comprehensive proof.

Issue #3: Video Verification Stuck in Processing

If your video stays in “pending” or “processing”:

• Be patient; sometimes, it takes more than 5 days.
• If stuck too long, contact Google Business Profile support directly for help. Another option is to reach out via GBP Support on Twitter (@GoogleMyBiz)

Final Thoughts

Video verification can feel overwhelming, but with careful planning and attention to detail, you can get your Google Business Profile verified successfully. Follow the steps outlined here, and you’ll be on your way to increasing your business’s visibility on Google.

Also take a look at our article on How to Update Your Christmas Hours on Your Google Business Profile.