Are you a Hamilton business with a target market of Hamilton, Waikato or all of New Zealand?

Google Ads (previously known as AdWords) lets you reach your target market by making your ads available right when people are looking for products/services that you have to offer.

Google Ads are the most measurable and profitable form of advertising

Google Ads in Hamilton

Right time, right place and the right leads

Google Ads are extremely powerful because of how targeted they are – with the right place, time and people.

Our expert Google Ads Hamilton team at Duoplus will help you target your potential and existing customers who are looking for products or services that you offer, showing them your ads right when they are searching for what you offer.

Google processes over 40,000 search queries every second, 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Needless to say, you need to be out there. However, you want to make sure you are available only to your potential audience and not wasting money showing ads to people that are outside your target region. If your target audience is Hamilton based, you don’t want your Google Ads to be clicked by people in Wellington, Christchurch or China! We will target your campaigns to the smallest detail, to make your campaigns effective.

An effective campaign will bring you quality leads, which will help your business grow.

Duoplus Optimised Google Ads Process

Google Ads Process

1. Optimised Landing pages

Our Hamilton team has created finely optimised landing page templates for Google Ads, that have been highly effective in generating leads for our clients. These landing pages can be personalised to different audiences and search phrases which increases conversion rates.

2. Call Tracking

When someone clicks on your ad, and calls your phone, we use clever call tracking technology so that we can identify which advert the user clicked on before phoning. This helps us know exactly which adverts are working – even if the user phones instead of filling in a web form. It also enables you to have a clear distinction in knowing which calls are generated via Google Ads verses other marketing.

3. Exact Ad Spend and revenue generated via e-commerce

If you are running a Hamilton based e-commerce website, we can track your exact ad spend and revenue generated from shopping ad campaigns. This gives you a clear measurable data of your return on investment from Google Ads.

4. We’ll track your success every step of the way

Once your campaign is set up, we’ll track your campaign and your leads every step of the way to help you get quality leads that grow your Hamilton based business.

For example, if keyword ‘A’ and keyword ‘B’ both get 200 clicks, but keyword ‘A’ gets you 20 conversions as opposed to keyword ‘B’ which only gets 2 conversions, we would optimise keyword ‘A’ to show more to your customers and pause keyword ‘B’ because it isn’t as effective. This will help you get more leads for the same ad spend.

Getting your feedback about how many leads are turning into sales is also important to us, so that we can make regular adjustments to make your campaign more effective.

5. Get High Return on Investment

Google Ads campaigns can have a high return on investment. This is because you only pay per click and every search click comes from users who just searched for your products/services. By targeting the best converting keywords, and effective bidding, clicks that you pay for can be converted into profitable business.

Why Duoplus?

Duoplus is a Google Partner and is highly experienced in creating effective Google Ads for our customers. We have helped various Hamilton and New Zealand businesses grow substantially through effective campaigns that helped them get found online, and turned visitors into leads.

We thrive on providing measurable results that grow your business.

Through Duoplus we managed to increase our sales by 100% in 12 months.

“We have been using Duoplus to do our online marketing and we have found it to be a huge success. Previously we used newspaper, radio, pamphlet drops and telephone marketing, and we found that we got little results from these forms of marketing. Through Duoplus we managed to increase our sales in the first 12 months by 100%. And then by another 30% again the following year. We’ve gone from being a small company in Hamilton, to being the number one independent Fujitsu dealer in New Zealand, just within 18 months. My recommendation is, if you want to grow your company, then talk to Duoplus.”

Evan Chatfield – Goldstar Heat Pumps

Want to talk to us about how Google Ads can help your business get more leads?

Book a free strategy session

Here’s what a Google Ads search ad looks like:

Some of our Google Ads (AdWords) clients in Hamilton are:

ARC Hamilton
goldstart-heat-pumps

Some of our nationwide Google Ads (AdWords) clients are:

Case Studies

TRT Hamilton, New Zealand, Australia

Tidd Ross Todd Ltd (TRT) is a privately-owned, family business, specialising in the design, manufacture, sales and delivery of products and services within New Zealand and Australia’s road transport and construction industries.

Their key areas of business include manufacturing, design and engineering their own brand of pick and carry crane, as well as specialty house removal and crane trailers. They sell truck and trailer parts to support their truck and trailer mechanical service and repair. On top of that they are New Zealand and Australia distributors and service agent for several international brands of large cranes. Most recently TRT has become the NZ Distributor for Hiab truck cranes and KOBELCO crawler cranes.

TRT are a large business with a diverse range of products in multiple markets here in New Zealand, and in Australia.

TRT has been a Google Ads client in Hamilton for several years, and Duoplus has created outstanding results for TRT.

225% Increase in Organic Traffic in 2 Years

Plus 1028 enquiries in the first 12 months from Google Ads

When TRT came to us, both their NZ and AU websites were struggling to get found for their most important keywords, and their Google Ads campaigns were failing to generate many leads.

The Duoplus team implemented large-scale SEO work for their NZ and Australian sites, which has significantly lifted their rankings in both countries and generated 225% more organic visitors in 2 years.

Google Ads for Hamilton business TRT

The Google Ads campaigns generated very strong leads with over 1028 enquiries in the first 12 months alone, and continue to increase.

One of the first things we did was adjust the structure of their ad campaigns to have different ad groups for various areas of their business. Their business has a rather complex product structure, with some products and services being offered only in specific regions.

We also implemented advanced conversion tracking including phone call measurement.

Google Ads produced immediate results for TRT, with an increase of 1300% increase in conversions in just one month of setting up their ad campaigns in Australia. In New Zealand, there was a 200% increase in conversions in a month’s time.

Our focus for TRT continues to be more leads at lower cost per lead.

The Duoplus team do a deep dive into TRT’s results every week and continue to optimise their ads. We are on a mission to generate measurable and profitable results for TRT month by month, year by year.

In recent months Duoplus achieved the highest performing month to-date for TRT in both New Zealand and Australia. And then we increased again in the months following.

This is reflected in the increased website conversion rate, which resulted with a higher number of leads at a low cost per lead.

These results are only possible because of the Duoplus commitment to measurable and profitable results. By constantly measuring and optimising, we continue to break new ground.

If you are in Hamilton, and are interested in optimising Google Ads campaigns, get in touch and let us know how we can help.

Want to talk to us about how Google Ads can help your business get more leads?

Book a free strategy session