How to Break a Marketing Manager’s Heart

Generating enquiries from potential customers is what drives marketing managers. But do you really know what the enquiry experience is like? A marketing manager’s job is to generate marketing that drives leads and sales for the business. We sweat over the wording in ads, images used, ad placements, brand messaging, websites, search engine rankings, where…

The Secret Weapon for Measuring Google Ads Results

If people are searching for your products or services online, running Google Ads campaigns is a no-brainer. But there’s a little-known secret to getting better measurement of Google Ads results that few businesses are using.  Google processes approximately 75,000 search queries every second! That equates to 6.5 billion searches every day, or 2.5 trillion searches each year.   As you’ll already know, nearly every time one of…

Facebook Ads or Google Ads – Which One is Best?

If you’re wanting to get more leads and sales in your business, should you spend more on Facebook ads or Google Ads? The answer depends on the nature of your business, your product or service, and your target market. I like to use a useful traditional advertising analogy to explain the difference between Google Ads…

A General Manager’s Bad Marketing Maths

It’s interesting that sometimes bad maths sounds completely logical, even to highly experienced senior managers. Some time ago I met with a General Manager of a small division within a larger company. His division had a strong focus on sales but very little investment in marketing. They had a solid client base and very high…

Online Marketing

8 Ways to Turn Your Website Visits into Conversions

Are you wondering why your website is not generating as many leads as you expected despite having a website that LOOKS great? While the design, look and feel of a website are extremely important, they’re not the sole factors that are going to get you more business. Some beautiful looking websites are terrible at converting…