Secrets to Ecommerce Success

Have you noticed how fast ecommerce has been growing in recent years?  It’s not showing any signs of slowing down. After months of work, we recently enjoyed going live on a large ecommerce project for Hamilton-based Mobility Centre. The project had the added complexity of merging two existing ecommerce sites, under two different brands, into…

A General Manager’s Bad Marketing Maths

It’s interesting that sometimes bad maths sounds completely logical, even to highly experienced senior managers. Some time ago I met with a General Manager of a small division within a larger company. His division had a strong focus on sales but very little investment in marketing. They had a solid client base and very high…

Online Marketing

8 Ways to Turn Your Website Visits into Conversions

Are you wondering why your website is not generating as many leads as you expected despite having a website that LOOKS great? While the design, look and feel of a website are extremely important, they’re not the sole factors that are going to get you more business. Some beautiful looking websites are terrible at converting…