If you’re wanting to get more leads and sales in your business, should you spend more on Facebook ads or Google Ads? The answer depends on the nature of your business, your product or service, and your target market. I like to use a useful traditional advertising analogy to explain the difference between Google Ads…
I moved house recently. In the process I experienced a beautiful double whammy of online ads from a single company. The process was simple, yet none of their competitors were doing it. As part of moving house, we wanted to have the carpets professionally cleaned before the new owners moved in. To find a carpet…
When we received the Yellow Pages book delivered to our offices last year, it didn’t even get taken out of its plastic wrap. Most people that I ask binned it immediately, but in our office we put it on the bookshelf – but not so we can use it! Instead the Yellow Pages books are…
Recently, Google announced Google AdWords is becoming Google Ads. Like that green dot, I felt my heart sink a bit when I read the news. I don’t know why. I know that the name AdWords makes no sense anymore. You think Google search is seriously big? Sure, it is, at 5 billion searches per day!…
Here’s a harsh truth: Potential customers who visit your website will most likely have forgotten about your business just 20 minutes later!
They might be searching for your products or services…
We recently worked with an electrician and doubled their leads with just one change to their online advertising. They had a brand-new website which looked beautiful and had strong calls to action…