Google Ads are powerful. They can put your business right in front of your perfect target market just when they’re searching for your products or services. But they can be complex too. Here are common questions I get asked about Google Ads. 1. How do Google Ads work? Google Ads are extremely powerful because of…
“Programmatic Advertising” has been touted as the “next big thing” for a few years, but Google’s new Performance Max campaigns are delivering programmatic results never seen before. If you’re not familiar with the term “programmatic advertising” it refers to using automated technology for buying digital ad placements online. That may sound a little confusing, so…
What’s the difference between Google Ads and SEO? Is one better than the other? Should we use both? Whenever I present digital marketing seminars to business owners and marketing managers, I get a series of questions about Google Ads and SEO, like the ones above. I am also often asked, do people really click on…
If people are searching for your products or services online, running Google Ads campaigns is a no-brainer. But there’s a little-known secret to getting better measurement of Google Ads results that few businesses are using. Google processes approximately 75,000 search queries every second! That equates to 6.5 billion searches every day, or 2.5 trillion searches each year. As you’ll already know, nearly every time one of…
If you’re wanting to get more leads and sales in your business, should you spend more on Facebook ads or Google Ads? The answer depends on the nature of your business, your product or service, and your target market. I like to use a useful traditional advertising analogy to explain the difference between Google Ads…
I moved house recently. In the process I experienced a beautiful double whammy of online ads from a single company. The process was simple, yet none of their competitors were doing it. As part of moving house, we wanted to have the carpets professionally cleaned before the new owners moved in. To find a carpet…
When we received the Yellow Pages book delivered to our offices last year, it didn’t even get taken out of its plastic wrap. Most people that I ask binned it immediately, but in our office we put it on the bookshelf – but not so we can use it! Instead the Yellow Pages books are…
Recently, Google announced Google AdWords is becoming Google Ads. Like that green dot, I felt my heart sink a bit when I read the news. I don’t know why. I know that the name AdWords makes no sense anymore. You think Google search is seriously big? Sure, it is, at 5 billion searches per day!…
Here’s a harsh truth: Potential customers who visit your website will most likely have forgotten about your business just 20 minutes later!
They might be searching for your products or services…
We recently worked with an electrician and doubled their leads with just one change to their online advertising. They had a brand-new website which looked beautiful and had strong calls to action…