“Up and to the right” – that’s what every business owner and marketing manager wants to see when looking at graphs showing their business performance. I lead a team of digital marketers who love helping clients grow their businesses, and “up and to the right” is what we want to see too. But what if…
Let’s say you have an amazing product and have built up a passionate audience of followers who love what you offer. You’re selling thousands of dollars of product online each month. Life is good, so you might as well just keep doing the same thing, right? Well, what if some small tweaks could add thousands…
The world of retail has changed. Retail was once confined to a physical store, but now Hamilton-based retailers sell to customers all around New Zealand, and even the world, through the power of ecommerce. Fifteen years ago, way back in 2006, I was privileged to be in a small group a young entrepreneurs who were taken on a personalised tour of Torpedo7’s warehouse in Melville, by Co-founder Guy Howard-Willis. He told us how Torpedo7 had begun from his son and Co-Founder Luke’s…
We all know that 2020 was a strange year and it did strange things to Kiwi buying patterns – or did it? Well, yes and no. Yes there was a 25% increase in ecommerce, and yes, more people purchased online than ever before. But no, in many ways this was an increase waiting to happen. NZ…
The journey people take when researching and buying products online is growing increasingly complex. New research from Google sheds light on what businesses can do to reach these customers. A few months ago, I bought a new tripod online for my DSLR camera. It’s likely you can relate to the journey I went on to…
If one campaign has a 15x return compared with another campaign, which one do you keep? Hint: It’s a trick question. Recently, one of the NZ-wide Facebook campaigns we run for an ecommerce client achieved a very pleasing return on investment. The overall results clocked in at 1072% Return On Ad Spend. That means that…
Have you noticed how fast ecommerce has been growing in recent years? It’s not showing any signs of slowing down. After months of work, we recently enjoyed going live on a large ecommerce project for Hamilton-based Mobility Centre. On top of all of the normal details that need to be done just right when building…