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Hamilton’s Ecommerce Success Stories

The world of retail has changed.  Retail was once confined to a physical store, but now Hamilton-based retailers sell to customers all around New Zealand, and even the world, through the power of ecommerce. Fifteen years ago, way back in 2006, I was privileged to be in a small group a young entrepreneurs who were taken on a personalised tour of Torpedo7’s warehouse in Melville, by Co-founder Guy Howard-Willis.  He told us how Torpedo7 had begun from his son and Co-Founder Luke’s…

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5 Critical Developments in New Zealand Ecommerce (Infographic)

We all know that 2020 was a strange year and it did strange things to Kiwi buying patterns – or did it? Well, yes and no. Yes there was a 25% increase in ecommerce, and yes, more people purchased online than ever before. But no, in many ways this was an increase waiting to happen. NZ…

Online Shopping Journey

The Messy Middle of Online Buyer Journeys

The journey people take when researching and buying products online is growing increasingly complex. New research from Google sheds light on what businesses can do to reach these customers. A few months ago, I bought a new tripod online for my DSLR camera. It’s likely you can relate to the journey I went on to…

Secrets to Ecommerce Success

Have you noticed how fast ecommerce has been growing in recent years?  It’s not showing any signs of slowing down. After months of work, we recently enjoyed going live on a large ecommerce project for Hamilton-based Mobility Centre. On top of all of the normal details that need to be done just right when building…