Secrets to Ecommerce Success

Have you noticed how fast ecommerce has been growing in recent years?  It’s not showing any signs of slowing down. After months of work, we recently enjoyed going live on a large ecommerce project for Hamilton-based Mobility Centre. On top of all of the normal details that need to be done just right when building…

A General Manager’s Bad Marketing Maths

It’s interesting that sometimes bad maths sounds completely logical, even to highly experienced senior managers. Some time ago I met with a General Manager of a small division within a larger company. His division had a strong focus on sales but very little investment in marketing. They had a solid client base and very high…

Spam emails

A Simple Website Mistake That Can Get You Scammed

A friend of mine, who is the internal accountant at a charitable organisation, recently almost feel for a scam email. It looked to be from the CEO and had an invoice that needed paying. Thankfully he noticed that the way the email was signed off was different than normal. He went and checked with the…