Case Study: Fine Line Fascia & Spouting

350% increase in traffic in 12 months

Moved from rank #22 to #1 in Google search results


Fine Line are specialists for all spouting, guttering and continuous spouting work in Hamilton and Waikato. They operate continuous spouting machines onsite, offering a wide range of colours and styles.

Fine Line work on new builds as well as providing repair or replacement services for both Internal and external fascia and spouting systems.

What We Did

Fine Line’s website didn’t send search engines (E.g. Google) enough of the right signals to be ranked highly, so they were struggling to be found online.

We dramatically increased the amount of content on their homepage, as well as on their product and service pages.

The website also got a visual upgrade, and we created a blog to further increase the content signals that Google looks for.

Then we began monthly SEO work to improve their search engine rankings.

Their SEO campaign included:

  • Technical SEO – improvements to their website indexing and searchability factors
  • On-page SEO – improvements to their page titles, meta descriptions, headings, social proof, and other “trust” signals.
  • On-page SEO also included increasing the quantity of information on their key web pages.
  • Off-page SEO – attracting links from helpful and informative blogs in the building and home improvement space throughout New Zealand.

The Result

The focus on SEO resulted in significant improvement in search engine results.

After only 12 months, Fine Line have gone from ranking on page 2 and 3 of the search results, to consistently ranks #1 and #2 for more than 10 of the most important keywords in their sector.

Ranked #1 on Google

350% increase in organic traffic

Huge increase in traffic

As a direct result of ranking #1, Fine Line’s organic traffic has increased from 50 organic visits per month to 180 per month!

One of the keys to the success of their SEO campaign was off-page SEO. Off-page SEO focusses on attracting links from other websites around New Zealand. 

It is critical that these links are from local websites (Hamilton and New Zealand), as links from random “.com ” websites from around the world can be quite harmful to ranking.

In Fine Line’s case, we have been able to quadruple the number of local domains that are now linking to their website. Google sees these links as “votes” in favour of Fine Line, and has greatly assisted their #1 ranking.

More leads, more phone calls

One of the best things to hear from an SEO client is that they noticed the phone is ringing more often, and enquiries have increased.

SEO that improves ranking is one thing. SEO that gets the phone ringing is what its all about.

"We are geting more phone calls!"



“Our Google rankings have jumped up strongly… We highly recommend Duoplus – they are excellent to deal with and get results!”

Janine Drake

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