How Apple’s Latest Move Will Hurt Your Business

With the release of iOS 14 for iPhones, Apple is cranking up its war on personalised advertising. The result is likely to hurt your business, along with millions of businesses around the world. Apple’s recently released iOS 14 requires that any app that wants to track users’ activity when clicking on links, gets explicit permission…

How to Break a Marketing Manager’s Heart

Generating enquiries from potential customers is what drives marketing managers. But do you really know what the enquiry experience is like? A marketing manager’s job is to generate marketing that drives leads and sales for the business. We sweat over the wording in ads, images used, ad placements, brand messaging, websites, search engine rankings, where…

Online Shopping Journey

The Messy Middle of Online Buyer Journeys

The journey people take when researching and buying products online is growing increasingly complex. New research from Google sheds light on what businesses can do to reach these customers. A few months ago, I bought a new tripod online for my DSLR camera. It’s likely you can relate to the journey I went on to…

The Secret Weapon for Measuring Google Ads Results

If people are searching for your products or services online, running Google Ads campaigns is a no-brainer. But there’s a little-known secret to getting better measurement of Google Ads results that few businesses are using.  Google processes approximately 75,000 search queries every second! That equates to 6.5 billion searches every day, or 2.5 trillion searches each year.   As you’ll already know, nearly every time one of…

How to Rank #1 on Google

When people search online for your products or services, you want your website to be found easily.  But what does it take to rank #1 in Google? I’ve lost count of the number of times a business owner or general manager has asked for my advice regarding, “How do we get our website higher in…

Facebook Ads or Google Ads – Which One is Best?

If you’re wanting to get more leads and sales in your business, should you spend more on Facebook ads or Google Ads? The answer depends on the nature of your business, your product or service, and your target market. I like to use a useful traditional advertising analogy to explain the difference between Google Ads…

How a website upgrade could kill your business

Just like cars, you can tell an old website when you see one. But when it comes to upgrading your site, there’s a common mistake that can severely hurt your business. A couple of years ago we had to resuscitate a company’s website rankings after their previous web design company launched an upgrade to their website…

Should my business get its own app?

Since Apple launched the AppStore in 2008, smartphones and apps have literally changed the way we interact with the world. So, should your business get its own app? From reading the news to paying bills, from connecting with friends and family to ordering our takeaways, from watching TV shows to learning the road rules –…